What dayparting actually means
Dayparting is scheduling content to specific windows of time so a screen automatically changes what it shows without anyone touching it - a breakfast menu from 6-11am, lunch from 11-4, a happy-hour promo from 4-6, and back to the regular rotation after that. It's the difference between one static playlist running all day and a screen that behaves like it knows what time it is.
Setting a schedule window
Each item in a playlist - or a screen's own content sequence - can carry its own day-and-time window: which days of the week it's eligible to play, and the start and end time within each of those days. Outside that window, the item is simply skipped; the rest of the rotation keeps playing normally around it.
Checking for coverage gaps
With enough overlapping windows across a full week, it's easy to accidentally leave a gap - a Tuesday 2-4pm slot nothing is scheduled to fill, for instance. The schedule view includes a coverage calendar specifically to surface that: it shows the whole week at a glance so a gap is something you catch before it goes live, not something a customer notices on the screen.
It's always evaluated in the store's own time zone
A schedule window is evaluated against the time zone set on the store the screen belongs to (see our guide on setting up a store) - so "11am" means 11am local to that location, correctly, even across a chain spanning multiple time zones.